Emily Castel was formerly President and Chief Brand Officer of Teton Ridge – an omnichannel entertainment company. Castel is considered by many to be one of the top marketing and brand minds in Hollywood. She broke into the scene with her creative consultancy FIVE33, which included clients Disney, Pixar, Universal and Paramount, orchestrating the global marketing strategies of numerous entertainment properties including the one-billion-dollar Tim Burton’s Alice & Wonderland, the Pirates of the Caribbean franchise, and the most successful Star Trek movie release: JJ Abrams’ 2013 Star Trek.
In 2013, Castel joined Legendary Entertainment as Chief Marketing Officer, after Legendary acquired FIVE33. While on the executive team, Castel oversaw all movie, TV and entertainment launches including global marketing, licensing and consumer products as well as event activations. Castel successfully worked with distribution partners Warner Bros and Universal on Legendary-produced IP’s including Pacific Rim, Godzilla, Jurassic World, Warcraft and Kong: Skull Island. Castel led the development of the MonsterVerse franchise mythology, which has gone on to gross $2 billion worldwide.
After leaving Legendary in 2017, Castel launched her UK-based consultancy Castel Creative, where she served as founder and CEO. During that time, she focused on adding strategic value to brands and IPs, including the Kingsman franchise and Rocketman for Marv Studios, while maintaining an advisory role at Legendary Entertainment.