‘Lord of the Rings’ director Peter Jackson on the storytelling potential of Colossal Biosciences

At first glance, the pairing of Oscar-winning filmmaker Peter Jackson and Colossal Biosciences founder and CEO Ben Lamm is a bit odd. When it’s onstage at the world’s largest gathering of brands and marketers, it gets even more confusing.

But Jackson has been a major investor in Colossal since last year, and he and Lamm were at the Cannes Lions Festival of Creativity to talk to Chaka Sobhani, president and global chief creative officer at ad agency DDB Worldwide, for a conversation that aimed to find common ground in the creative challenge between Middle Earth and IRL.

Colossal, of course, made headlines in April for revealing its first de-extinction project, reintroducing the world’s first dire wolf in 10,000 years. After the stage presentation, Jackson told Fast Company that Colossal has significant storytelling potential, particularly in sparking interest and engagement on issues like environmental conservation.

“It’s stimulating curiosity, that’s the most important thing,” says Jackson. I grew up imagining all sorts of things, imagining flying cars, imagining a woolly mammoth. And the phones, social media, and everything else have the danger of deadening imagination. And so I think that this is an opportunity.”

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